August 6, 2024 | 3 min
Vetnordic A/S
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New website with AI-driven search function

The best search experience in the industry

New website with AI-driven search function makes everyday life easier for Vetnordic's customers

Starting today, veterinarians can experience a new level of user-friendliness and smart technology when ordering veterinary supplies online on Vetnordic's newly optimized website. Among other features, users can look forward to an expanded filtering system in the product catalog, an extra smooth flow, new features under 'My Account,' and the real game changer: an AI-driven search function – a technology that no one else in the industry is currently offering.

‘The best search experience in the industry’

The new search function is built on artificial intelligence, which constantly analyzes and learns from users' search behavior – an innovative technology that allows the search function to continuously improve its ability to automatically deliver precise and relevant results.

"Our new AI-driven search function is designed to understand the context of users' queries and adapt to their specific needs. The more it is used, the better it becomes at predicting and meeting our customers' desires.”

- Jimmy Vejlemark, Head of eCommerce hos Vetnordic.

The goal of the new search function is also unmistakable:

"We know veterinarians have busy days, and it’s extremely frustrating when administrative tasks like ordering supplies don’t work efficiently. A good search function is a crucial factor here. That’s why our goal is to create the best search experience in the industry,"

- Jimmy continues.

A wide range of new features optimizes the user experience

In addition to the new search function, several other initiatives have been made to optimize the overall user experience. All of these improvements are based on specific feedback from Vetnordic’s customers. For example, one piece of feedback was ‘to make it more user-friendly.’ To address this, the new site now offers an improved navigation structure, making it easy for users to find their way through the extensive product catalog.

Furthermore, an advanced filtering system has been implemented, allowing users to quickly and intuitively narrow down their search. At the same time, the site’s speed has been significantly improved.

Additionally, the process for creating new accounts has been streamlined, making it faster and easier for new customers to get started. In line with this, there has also been a significant upgrade to the options available to customers once they have signed up with Vetnordic.

Even better tomorrow: A platform in constant development

A key factor in the development of the new site was that it was built as a scalable and flexible platform, allowing Vetnordic to continue innovating and adding new features.

"We don’t see this launch as a 'fixed and done' project, but rather as a strong foundation for a future where we continuously evolve in line with our customers' changing needs and new technological opportunities”,

- Jimmy Vejlemark concludes.

And Jesper Smith, CEO of Vetnordic, adds:

"We have listened closely to our customers and worked hard to create an online platform that not only meets their expectations but exceeds them. Our new website is the result of this effort, and we are confident that it will provide our customers with a significantly improved online experience."

- Jesper Smith.